UnicodeDecodeError when starting a new Django project on Windows

I create a new project on Django using PyCharm. I do not change anything. When starting the project, the error knocks out:

   "" C: \\ Program Files (x86) \\ JetBrains \\ PyCharm 5.0.3 \\ bin \\ runnerw.exe ""  c: \\ python34 \\ python.exe e: /projects/proj_test/manage.py runserver  8000  Performing system checks ... System check identified no issues ( 0  silenced). You have unapplied migrations; Your app may  not  work properly until they are applied. Run  'python manage.py migrate'  to apply them. January  23 ,  2016  -  12 :