UnicodeDecodeError al iniciar un nuevo proyecto Django en Windows

Creo un nuevo proyecto en Django usando PyCharm. No cambio nada. Al iniciar el proyecto, aparece el error:

""C:\\Program Files (x86)\\JetBrains\\PyCharm 5.0.3\\bin\\runnerw.exe"" c:\\python34\\python.exe e:/projects/proj_test/manage.py runserver 8000 Performing system checks... System check identified no issues (0 silenced). You have unapplied migrations; your app may not work properly until they are applied. Run 'python manage.py migrate' to apply them.January 23, 2016 - 12: